But who is AU POIL®?
"AU POIL® is a range of cosmetic products built around the hair. The products are simple and easy to use. I first created them for myself, with practicality in mind.
The range is made in France, my teams and I have made every effort to ensure that it is synonymous with well-being and respect, both for the body and the environment.
And this, without neglecting the accessibility of our products"
Sébastien Chabal
Our history,
Starting from the observation that men have a pragmatic perception of the use of cosmetics; efficiency is their priority. However, the male gender is increasingly interested in their image: indeed, according to the questioning of the anthropologist Mélanie Gourrier“Historically, men have always been interested in their beauty. We are presented with male products like a novelty is to deny the historical and cultural perspective of the attention paid to the body”, current male interest for beauty is therefore a just return of things.
Our range of cosmetic treatments is aimed at all men, regardless of age, concerned about their health and the environment, who are not used to taking time for themselves but who nevertheless wish to have access to well-being, thanks to products offered for purchase in supermarkets, healthy formulas, practical packaging, easy to use and easily transportable. All offered at good value for money.
Brand values
Respect, transparency, accessibility, simplicity and practicality define the Au Poil® cosmetics brand.
To take care of ourselves in a benevolent, gentle and natural register, we had to surround ourselves with teams of professionals in line with our values.
For the development of product formulas, we have chosen to work with Fareva, one of the world leaders in cosmetics. Located in Ardèche, a little corner of France that is dear to me because all my roots come from there, we thus promote proximity.
As for the perfume of the Au Poil ® range, in line with my personality and my character:"But who is Sébastien Chabal really?", it was produced by Takasago, The Fragrance Foundation France, of international renown.
